Navigating the Currents of Our Time: Our Vision for the Future

In this era of technological transformation, we find ourselves at a juncture where the concept of "mixed reality" and the "metaverse" still elude our complete comprehension. This ambiguity stems from the fact that we continue to predominantly inhabit the physical world, with over 90% of our daily experiences rooted in reality.

The online platforms we currently label as "virtual" – be it e-commerce, social media, or OTT services like YouTube and Netflix – serve as tools to enhance our physical experiences rather than replacing them. They make our physical world more efficient, connecting us, and simplifying our lives.

The information revolution of the 1990s, driven by the internet, ushered in a new "online" virtual space for humanity. In the millennium era, emblematic of the digital society, smartphones granted everyone access to this world. Today, we are witnessing not only the spatiotemporal expansion of online virtual worlds but also the convergence of a third major transition with our reality. This is the emergence of the "metaverse."

The inevitable shift, marked by a reduced emphasis on the physical world and the evolution into a new "expansive virtual realm," is a matter of time. Surveys indicate that 26.6% of users who have experienced VR gaming reported an increase in gaming time post-COVID-19. Notably, 45.7% of respondents who had purchased VR game content admitted to spending more on such content than before.

Hence, we must ask ourselves: What value can we contribute when such a time arrives? At NXN Labs, we believe that the core of our technological development lies in its "timeliness." Our mission is twofold: to advance the current modes of consuming and sharing creative content and to vividly stimulate people's imaginations beyond the physical world. Simultaneously, we are preparing for a future where the virtual world takes center stage.

Our vision is clear:

"We start in reality and venture into the virtual."

"What in the present physical experience can be transitioned into the virtual realm?"

In essence, we aim to bridge the gap between the two worlds, enhancing human experiences across both the physical and virtual landscapes. Our goal is to empower people to seamlessly navigate this exciting, intertwined journey into a new era.